On June 18th a multitude of hip-hop/rap albums dropped, most notably Kanye’s “Yeezus”, Mac Miller’s “Watching Movies with the Sound off” and J. Cole’s “Born Sinner”. After giving each album ample listening time, there is no doubt in our minds who the unanimous winner was. NC’s very own, J. Cole. To be completely honest, Yeezus was giving me headaches. I’ll rip that album up here in a little while. But, back to the topic, actually forgot it…
Seriously though, Born Sinner is a complete, cohesive project that emphasizes Cole’s lyrical talents while showcasing his story telling abilities at the same damn time. Right off the bat on “Villuminati” Cole wastes no time in slicing up the track with his wordplay.
“Fake niggas get sprayed up / My verbal AK slay faggots / And I don’t mean no disrespect whenever I say faggot, okay faggot / Don’t be so sensitive
/ If you want to get fucked in the ass / That’s between you and whoever else’s dick it is / Pause, maybe that line was too far / Just a little joke to show how homophobic you are”
Obviously by now everyone has heard “Power Trip” ft. Miguel so we won’t even stop there.
Honestly there’s really no bad song on this album. Some standouts are “Forbidden Fruit” ft. Kendrick Lamar on the hook, “Crooked Smile” ft. TLC, “Let Nas Down”, “Born Sinner” ft. James Fauntleroy and if you copped the Deluxe Version, “New York Times” ft. 50 Cent & Bas and “Sparks Will Fly” ft. Jhene Aiko.
This is an album that you don’t have to worry about skipping ahead to a certain track. You can pop it in the deck and let it run. The numbers will speak for themselves as well. Cole sold nearly 300k in his first week, and increase of 80k units from the roughly 218k units that his debut album the Sideline Story sold. He was only about 30k units behind Yeezus.
J. Cole has cemented himself as a mainstay in the hip-hop/rap community with this sophomore project and he will continue to be a presence for the forseeable future.
If you haven’t already done so, please go purchase this album via iTunes, Best Buy etc and tell em Leeroy sent you.